Unterman, an electronic record label and brand, mixes Family heritage with unique sound, creating fresh content in the Tel Aviv scene. Unterman has hosted a line of parties at Tel Aviv’s famous ‘Breakfast Club’, featuring guest DJs from around the globe, created a line of apparel as well as mesmerising visuals and short videos.
Founded by artist Josef Laimon and art director Cookie Moon, The brand is a sensitively told family story about their ancestors, Rabbi Isser Yehuda Unterman, former Chief Rabbi of Israel and his son, Morris Unterman, Rabbi of London’s Marble Arch Synagogue. They are remembered and known as great scholars, charismatic speakers, leaders and lovers of Jewish culture.
Inspired by their attention to dress, manner and ability to synthesise religious and secular worlds, the siblings are following their ancestor’s alluring footsteps, combining ancient heritage with a forward thinking approach to music, art and fashion.